SEO Proof - Our Track Record
WeddingDesigns.ca - Custom Wedding Invitations
WeddingDesigns.ca is a growing wedding invitation business based in the Greater Toronto Area. Specializing in custom as well as pre-designed casual, formal, or luxury wedding invitations. They also offer a variety of bridal gifts and chocolate favors.
The Challenge
Toronto is the core of wedding vendors in Canada, making it extremely difficult for new businesses to get noticed. Working with an existing web site our consultants had to evaluate the current online strategies of the many competitors and determine trends and pin point what the current site was lacking.
The Solution
We decided to take a conventional approach and optimize the site on a page by page basis. Targeted META content tied in with search engine friendly URLs proved to be very successful. A content audit allowed our copywriter to improve key word density and relevancy. A modest Pay Per Click campaign was put in place across the major search networks to give an instant exposure while a strict link building campaign is also in place.
After a mere 2 months, page views have increased drastically while increasing the unique visitor count by 300% on average. WeddingDesigns.ca can be presently found in the top 10 results of over 50 key phrases, and search engines are now the primary referring source for traffic.
PrintShopsCanada.com - Print Shop Directory
PrintShopsCanada.com is designed to help businesses source and select local printers within Canada. The staff is working to make their listings as comprehensive as possible, covering print shops of all sizes and capacities. From specialty and digital photo finishing print shops to large run commercial printers. The web site allows print shop owners and operators to list their company completely free of charge, and to receive quotes from the site with no delay.
The Challenge
The major challenge in this project was to research the print industry and it's current online presence. Online print shops are battling for dominance of search results, while alienating the local physical print shops. Competition is very high and the user is very selective.
The Solution
Being involved in this project form it's conception allowed our team to apply all aspects of SEO to the design. The dynamic content management system allows for user generated content to be used in the optimization of the site. The easy to follow navigation structure promotes user interaction, while the semantic design d of the pages allows for constant growth and accessibility from mobile browsers. Friendly URLs and deep links build a tightly knit web of internal links and a very easily crawlable web site.
To date there are over 300 companies listed in the web site, and it averages 35 quote requests on a daily basis. Over 90% of the web site traffic is generated by search results while the unique visitor count is increasing at a steady rate of 15% per week. PrintShopsCanada.com is at the top of search results for over 350 regional, targeted and broad key phrases.
BridalListings.com - Toronto Wedding Guide
BridalListings is a Toronto and area wedding guide and directory, designed to help brides and grooms in planning and organizing their wedding. Users of the site will find in-depth articles written by industry professionals, exciting features and our discussion forums where visitors are be able to meet and chat to other brides (and grooms) about their wedding, 24 hours a day. Also featuring a local vendor directory, exclusive discounts, contests and much more.
The Challenge
As part of the highly competitive wedding promotion industry, it was decided that this new project should be an online venture, backed by an aggressive SEO/ SEM campaign.
This on-going project required an intuitive design with room for constant growth along with an effective online marketing strategy.
The Solution
A scalable web site, designed around standard Information Architecture guidelines. The online marketing campaign involves all aspects of the World Wide Web, including social networking efforts, Pay Per Click campaigns thorough Google and Yahoo and an on going content optimization strategy.
The results speak for themselves, BridalListings.com is now in the top search results for over 200 key phrases, even though this project is only in it's infancy stages.